NBCUniversal announces plans for a free streaming service

NBCUniversal in January, 2019 announced that it would be planning to launch a new online streaming service. This streaming service would provide its users with one of the world-class premium content absolutely free. It is yet to be named but would be a tough competition to the other streaming services. This also means that there would be more tie ups in terms of advertiser and distributor partnership. This streaming service would be led by Bonnie Hammer and is dated to be launched in the early 2020. This new streaming service would provide a large library content of NBCUniversal since it would reach to more than 90million US households. It would also feature some of the most popular television shows and movies including some of the original programming content.

This would be an ad-supported service and it would be available at zero cost to the NBCUniversal’s Pay TV subscribers who are present in the US as well as some of the major international markets. Sky and Comcast are planning to provide this new service to its 50million subscribers. They would also provide an ad-free version of the streaming service but it would be charged some minimal fee. Also any non-pay TV users can also get access to this service however they would need to pay for it. The subscription charges would be likely close to $12 per month. The subscribers of Sky and Comcast also have the option to go in for either the free version or the pay version since there would no ads in the pay version. This announcement would mean a tough competition to the yet to be launched streaming services such as Disney and the ones which are popular in the market such as Hulu, Netflix, Amazon Prime and few others.

As per the CEO of NBCUniversal, most of the popular shows that are watched on these streaming services come from the studios of NBCUniversal. They have also claimed that this new service would be different than the other service that are already present in the market and it would be mostly built on the core strengths of the company. The new service would be a combination of technological expertise and unique content. They are planning of a wider distribution to the mass audience.

As per CEO Steven Burke, the audience of today are smarter. There has been a rise in premium content since this is the demand of the mass audience. Apart from premium content, they also need more value for their money as well as flexibility. NBCUniversal is exactly what the audience is asking for, they have perfectly positioned their content so as to offer a wide variety of choice targeting certain age groups. This streaming service from NBCUniversal would be offering its subscribers with original programming. Few of the hit shows such as, The Good Place and 30 Rock would be streaming through this service. However, few of the other popular series such as Friends and ER which were a hit in the 90s would not be streamed since they are technically owned by Warner Bros.

NBCU is planning of making use of the upcoming broadcast of the Olympic Games in 2020. As per the CEO, the consumers would get used to three to four service bundles and NBC has hopes of building up their profit by targeting the right audience. They have also carried out testing certain subscription video on demand in the past. But it did not work out so well. However, with this new project that would be turning out to be a large scale one, they are planning in on drawing more number of subscribers to their service. One of the good reason for this jump could be Disney announcing its new ESPN+ and also the soon to be launched Disney+ as venturing into this business. The traditional media were one part of the content to some of the major players in this industry such as Netflix or Amazon however now they have realised that allowing others to make use of their popular content would mean taking the viewers away from the electronic clutches.

Though NBC would continue to sell certain content to few other platforms and studios but certain major content would be aired on their own streaming service. The launch of these new services would mean a big threat to the existing streaming services such as Netflix, Hulu, Amazon and others. They have dominated the market for quite a while now. If NBC pulls out on the popular shows from these services, then it would mean losing their valuable subscribers.

There is no looking back for NBCUniversal, they are prepping on to launch their service with a bang. For the consumers it would mean that now the choices have widened. Though there would be a confusion as to which ones to go in for but with clever choices, it would be a win win situation for the consumers.

Is Apple TV Right for You

The Apple TV is basically a very interesting device than its earlier predecessor. This Apple TV is a small box that would connect to the TV through the HDMI port. The Apple TV would provide you the ability of watching any streaming services on to your TV through internet connection. It also has a feature of mirroring the screen from where you need the content for example, iPad, Mac or an iPhone and on to your TV set. The Apple TV was launched around two years back but soon it lacked some important features even after having some worthy interface. But in the coming modes, Apple addressed most of the technical limitations which were there in the predecessor.

Though you may not call it as a good alternative for cable TV but surely it has some good content which you can watch on your TV. For making use of Apple TV, you would need to have a good internet connection. Connect the Apple TV on to your Wi-Fi service. or to the router through an Ethernet connection. This should not take time as long as you have a good internet connection. Let us have a look at few of the features of the recent Apple TV.

Supports 4K: The predecessors were unable to handle the 4K resolution video. This was during the time when most of the households had TV which supported 4K. Hence it was clear that there was an impact on the then Apple TV without this feature. However, in their new model, this issue has been taken care of. The new Apple TV supports 4K wherein it covers v2.0 HDMI output. This provides it with an extensive content that can be provided to the viewers.

Apps: Whenever we purchase a new device, the first thing that comes to our mind is what kind of programming can I view without the need for paying the monthly cable bills. Well, there is a lot of stuff to watch out for when you go in for the Apple TV. There are a lot of apps available on the Apple TV such as Youtube or Vimeo. Initially the Apple TV was launched with just few channels but today it has apps ranging till 4 pages so that the viewers have a lot of content to explore. For those of you who would want to go in for top shows or movies can either purchase subscription of Netflix or they would need to purchase those movies or shows from the iTunes app store. This new Apple TV now also provides access to Sling TV.

Dolby Vision HDR: The new Apple TV is not only supporting the HDR10 industry standard HDR format but at the same time it is also supporting the advanced Dolby Vision Format. Hence it allows the TV to handle even the complex picture information. This leads to impressive results for the viewers.

Mirroring of Device:With the help of the wireless technology that is called as Airplay, the Apple TV is able to display the content which is also present on iPad, iPhone or Mac onto your TV screen. Hence this makes it easier to share your content on a big screen if you need to enjoy shows or movies on TV or if you want to show some content to a bigger audience. The old devices do not support this functionality but it is available in the new Apple TV and other devices.

Great picture quality: When we purchase a new viewing device, we expect it to reflect great picture quality. The 4K feature of the new Apple TV itself is one of the best reasons to purchase this device. The picture quality is great and crystal clear. As long as you have a good internet connection and also the show or movie that you are streaming has a good 4K transfer source, you would enjoy the amazing picture quality and also the refinement in colour.

Setting up is easier: Setting up a device may seem to be a tiring or a complex job but when it comes to Apple, things are pretty much easier. It has a special knack of making any thing easier. This means that the viewer can enjoy their favourite shows or movies sooner than expected. The new Apple TV comes along with a guide wherein they have appropriately explained the installation process. You would need to carefully follow the procedure. Another important feature is that if you are already owning any other Apple device such as an iPad or an iPhone then the Apple TV can make use of it for importing the information of the Apple account and also the Wi-Fi settings which are present on that device. This makes the setup of Apple TV much more easier

For those of you who are already making use of any other Apple products or those who have a lot of video related content on the iTunes then it would be recommended to get this Apple TV since the mirroring feature would be of great help. Though they have a lot of apps but still it cannot beat the likes of Amazon Fire or Roku.